The Connecting America tourism campaign is Canada’s latest effort to attract more American visitors. The U.S. is Canada’s largest inbound tourism market, representing approximately 70% of overnight tourists to Canada. Other notable examples to strengthen Canada’s tourism sector included campaigns to increase awareness for the 100th anniversary of the Calgary Stampede rodeo, to boost Japanese visitors to Prince Edward Island (because of their infatuation with Ann of Green Gables), to promote Ontario to British tourists, and tourism promotion funding for activities such as the restoration of the historic Old Québec City walls.