My rejection of the consumer unfriendly practice of dual agency means that SimplySOLD is different than the competition. I work only for you, and not for the other side of the sale. And my policy of placing my clients’ interest must first has garnered national attention. In an article on the evils of dual agency I emphasized that single agent dual agency is a fiction that allows real estate agents to double-dip, or obtain a commission for both sides of a sale. A home purchase is the biggest purchase of people’s lives and they deserve to get the utmost loyalty from their agent – and dual agency automatically undercuts that. Read the article to find out why you should avoid dual agency. And read “5 Things Agents Won’t Tell You” for details on how dual agency hurts you.